Introduction
With the rapid development of the Internet and changes in people’s lifestyles, online shopping, especially the purchase of fresh food products, has become increasingly favored by consumers. Especially after the epidemic, consumers’ demand for reducing going out and minimizing contact has become stronger, and fresh food e-commerce malls have emerged as the times require. The development of the fresh food mall APP not only meets this demand but also enhances consumers’ shopping experience. This article will explore the outsourcing development process of the fresh food mall APP and the importance of whole-process cold-chain freshness preservation and home delivery.
- The Rise of the Fresh Food E-commerce Market 1.1 Industry Status Quo
As an emerging business model, fresh food e-commerce has developed rapidly. According to statistics, the scale of China’s fresh food e-commerce market has reached hundreds of billions of yuan in 2022 and is expected to continue to grow. The expansion of this market not only reflects consumers’ recognition of online purchasing of fresh food products but also indicates fierce competition within the industry.
1.2 Impact of the Epidemic
During the epidemic, consumers’ reliance on online shopping deepened. Traditional fresh food markets were severely affected due to epidemic restrictions, while online malls grew against the trend. Consumers hoped to be able to conveniently purchase fresh, green and pollution-free food at home, which prompted a sharp increase in the demand for fresh food e-commerce APPs.
- Advantages of Fresh Food Mall APP 2.1 Convenient Shopping Experience
The fresh food mall APP can provide 7×24-hour online shopping services. Users do not need to wander in the market but can enjoy fast shopping just by moving their fingers. The APP has a friendly interface and clear product classification, and users can easily find the goods they need.
2.2 Guarantee of Fresh Food
When choosing fresh food products, what users are most concerned about is the freshness of the ingredients. The fresh food mall APP ensures that each food is not affected by temperature during transportation through the whole-process cold-chain freshness preservation technology, thereby maintaining the best fresh state.
2.3 Diverse Choices
The fresh food mall APP brings together high-quality ingredients from different regions, including fresh vegetables, fruits, meats, seafood, etc., greatly enriching consumers’ choices.
- The Necessity of Outsourcing the Development of Fresh Food Mall APP 3.1 Advantages of Professional Teams
The development of the fresh food mall APP involves multiple professional technologies such as the front-end, back-end and database. Outsourcing to a professional development team can ensure the efficiency and stability of the APP in technology, avoiding development delays and quality problems caused by the lack of experience of the enterprise’s own team.
3.2 Cost Control
Outsourcing development can help enterprises reduce labor costs and avoid high recruitment and training expenses. At the same time, many outsourcing companies usually have rich development experience and can complete the project in a relatively short time, saving the overall development cycle.
3.3 Flexible Cooperation Modes
Outsourcing can flexibly choose the cooperation mode according to the project requirements. Whether it is project outsourcing, team outsourcing or technical support, enterprises can choose according to their own situations to ensure the smooth progress of the development process.
- Functional Design of Fresh Food Mall APP 4.1 User Registration and Login
The fresh food mall APP needs to provide convenient user registration and login functions, and support multiple login methods, such as email, mobile phone number registration and social media account login, to enhance the user experience.
4.2 Commodity Browsing and Searching
Users can quickly find the required commodities through category browsing and search functions. The APP should provide detailed commodity information, including product pictures, descriptions, prices, etc., to guide users to make purchase decisions.
4.3 Shopping Cart and Payment Function
The shopping cart is an important link in the commodity purchase process. Users can view and modify the selected commodities at any time. The payment function should support multiple methods, including credit cards, WeChat payment, Alipay, etc., to enhance payment convenience.
4.4 Whole-process Cold-chain Freshness Preservation Management
In order to ensure the freshness of fresh food, the APP needs to have a perfect cold-chain logistics management system to monitor the transportation temperature and humidity in real time and ensure the integrity of the cold chain during the delivery process.
4.5 User Evaluation and Feedback
Users’ evaluations and feedback on commodities are an important basis for improving the service level of the fresh food mall APP. Through users’ feedback, merchants can continuously improve services and increase user satisfaction.
- The Importance of Whole-process Cold-chain Logistics 5.1 How to Realize Whole-process Cold-chain
Whole-process cold-chain means that from the picking, processing, warehousing to transportation and distribution of fresh food products, they all need to be kept in a certain low-temperature environment. This requires relying on a professional cold-chain logistics system, including refrigerated trucks, cold storage and temperature monitoring equipment, etc.
5.2 Improving Food Safety
Through whole-process cold-chain freshness preservation, the risk of bacterial growth and food deterioration can be effectively reduced, and food safety can be improved, which is particularly important for fresh food products. When choosing fresh food products, consumers pay high attention to food safety. Therefore, ensuring the reliability of cold-chain logistics is the key to increasing consumers’ trust.
5.3 Enhancing User Experience
Whole-process cold-chain freshness preservation can not only ensure the freshness and greenness of food but also enhance the user experience. High-quality fresh products will prompt consumers to purchase again, thereby increasing user stickiness.
- Marketing Promotion Strategies for Fresh Food Mall APP 6.1 Content Marketing
Attract users’ attention through high-quality content marketing, such as sharing healthy recipes and introducing ingredients, and improve the popularity and reputation of the fresh food brand.
6.2 Social Media Promotion
Actively use social media platforms for marketing promotion, such as conducting activity promotion and user interaction through WeChat, Weibo, Douyin, etc., to enhance brand influence.
6.3 Marketing Activity Planning
Regularly plan preferential activities, full reduction activities or member-exclusive prices, etc., to attract new users to participate and retain old users at the same time, and increase sales for the fresh food mall.
Conclusion
The outsourcing development of the fresh food mall APP can not only meet the growing market demand but also enhance the user shopping experience. Through the whole-process cold-chain freshness preservation and distribution service, fresh food e-commerce can ensure the provision of fresh and healthy food. With the continuous development of the market, the fresh food e-commerce industry will usher in greater opportunities, and the development and operation of the fresh food mall APP will become an important part of merchants’ success. In such a rapidly changing market environment, how to find the right direction and quickly respond to consumers’ demands will be the key to the success of fresh food e-commerce.
Zhongzun Shanglv Technology is an innovative technology company operating globally. Its main businesses include Internet marketing, custom software development, custom development of Internet of Things systems, solutions and technical services.
In terms of Internet marketing, it provides comprehensive digital marketing services, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, online advertising and mobile marketing, and also offers brand management services.
In the aspect of custom software development, it provides all-round custom development services such as Internet of Things solutions, mobile application (App) development, WeChat official account development, enterprise-level WEB application management systems and desktop application management systems, and is committed to the development of AI conversations and AI systems.
In the custom development of Internet of Things systems, it focuses on the development of Internet of Things applications in fields such as energy and power, micro-grid construction, smart cities, smart homes, video surveillance and digital transformation solutions for data centers.
The company aims to establish long-term cooperative relationships with customers and achieve business growth and success through professional services and innovative solutions. Its values are centered on integrity, innovation, excellence, teamwork and social responsibility, centered on customer needs, implements humanized management and assumes corporate social responsibility.
The service process includes four steps: consultant first, data research, marketing planning and operation promotion.
The company has completed more than 500 cases, served more than 200 customers, has 20 qualification certificates and has no cooperation disputes. It has cooperated with Chengdu Jinfulai Technology, CGN, People’s Posts and Telecommunications, China National Aviation Fuel and China Business Network, etc.
The company’s mission is to provide high-quality solutions through technological innovation and humanized management, help customers achieve business goals, create a good environment and growth opportunities for employees, and contribute to society. The vision is to become one of the most respected enterprises in China, be employee-centered and actively participate in social public welfare undertakings.
In addition, the company can provide customers with free exclusive “Marketing Planning Scheme”, “Internet of Things Development Scheme” and quotations. Customized strategies, all-round analysis, implementation details and budgets, as well as growth potential evaluations are all included in the schemes.